Creating a Brand Identity is More than a Logo Design

Creating a brand is more than just a logo; it is the why, what, and how that defines your identity. Whereas a logo is a single visual element, it does not explain or sell your business. 

Your brand identity is a representation of your business, and includes your logo, submarks, colour scheme, communication and all other visual elements. 

You can still have strong branding with an average logo design, but starting with a unique, memorable, and timeless logo lays the groundwork for effective branding.

By investing in branding you communicate your unique offering in a clear, concise, and consistent manner. It shapes your business image, clarifies your values, and has the power to attract your ideal clients.

Why is branding Important?

Creating a brand identity has the ability to inspire customers and encourage a deep feeling of loyalty. In essence, brand identity is the foundation for your business’s future success.

By investing in a brand identity you build credibility and trust, attract your ideal clients and have a competitive edge over others in your industry.

Here’s exactly what to consider when developing your branding:

  • Purpose (the big idea behind your brand)
  • Ideal client (who do you love working with or want to target)
  • Values (what makes you different)
  • Vision (what you believe in and where you want to go)
  • Personality (the tone and expression of your brand)

Do I need to refresh my branding?

When a business’s vision, objectives, and messaging undergo significant change, the need for a rebrand becomes obvious. 

A successful rebrand requires an investment of both time and effort to ensure that the new brand identity aligns seamlessly with the business’s evolving vision. Failure to do so may result in client confusion and a struggle to differentiate your business from others. 

To effectively direct a rebranding project, having a comprehensive branding checklist at your disposal can be extremely beneficial. 

A rebranding checklist acts as a compass, ensuring that all critical aspects of the rebranding process are carefully considered and executed, ultimately leading to creating a brand identity that resonates with your company’s transformed vision.

How will my business benefit from branding?

Create a Connection

A strong brand identity has the remarkable ability to forge deep emotional connections with your clients. Creating a true connection will serve as the foundation for cultivating long-term business relationships. 

So keep in mind people prefer to work with those who they like, know & trust. In simple terms, successful business relationships are built on genuine connections

Brand Consistency

A successful brand is built on consistency. Your brand should be consistent across all touchpoints and channels. 

Consistency is more than a suggestion; it is a strategic requirement.

In simple terms, you are shaping your ideal client’s perception so that they recognise your brand naturally and recall specific design elements whenever they come into contact with your brand or industry.

The ultimate goal is to become instantly recognisable whenever you market your business.

Add Personality

People are naturally drawn to people they can relate to, especially those who speak their language and have had similar experiences. 

By adding personality to your branding and crafting unique stories you can demonstrate your expertise and explain how to get your client from where they are now to where they want to be.

There is no debate that building genuine connections and trust will help grow your business.

Rise Above Your Competitors

Branding is the key to standing out from the competition by clearly defining your unique offering and staking your market claim. 

In a sea of similar products and services, your brand must be strategically crafted to communicate your unique offer and value. It conveys who you are, what you stand for, and why you are the better choice. 

By focusing on creating a brand identity, you can identify market whitespace, or unmet needs and desires that set you apart from the competition. 

This knowledge enables you to tailor your messaging, design, and strategy to precisely resonate with your target audience, resulting in a memorable and compelling brand presence that pushes competitors to the sidelines.

Attract Your Dream Clients

Many businesses devote a significant portion of their budget to promoting their brand and the products or services they offer. While this is undeniably important for marketing, it is also critical to first identify your ideal client. 

Finding a niche or ideal client that not only embraces your marketing message but is also genuinely interested in your offerings simplifies the process of attracting potential clients to your sales funnel. 

Understanding your ideal client will allow you to develop customised strategies and use the best marketing techniques.

Increase Sales

Sales can be increased by strategically using visually appealing marketing materials. Colours and visuals have a significant impact on how viewers react to your marketing. They help customers form a distinct and long-lasting perception of your business over time. A comprehensive brand design includes elements such as a brand colour palette, fonts, a logo, icons, and more.

Using the same colours and styles across all of your advertising materials is a great way to reinforce brand recall. This practise creates a distinct visual identity for your company, ensuring that customers easily recognise and associate your brand with the colour theme alone. This instant recognition is a powerful tool for increasing sales and cultivating brand loyalty.

Creating a Brand Identity & Logo Design With Professional Branding Services

Designers are problem solvers who turn your brand’s story into tangible communications. 

While logo design is important, it is your business’s overall branding that shapes how everyone, including your clients, perceives it.

If your business needs a brand identity or a brand refresh, contact Jemma Wiltshire Design, we have over 8 years of branding experience. We are here to help you with creating a powerful brand identity.

About the Designer | Freelance Graphic Designer

Hi, I’m Jemma.

I’m passionate about helping inspired entrepreneurs infuse purpose and personality into their branding. With over 8+ years of branding and website experience I’m here to help you create your dream business.