Logo Design Sunshine Coast

Logo design is the foundation of your brand.

To develop a winning logo design I take the time to understand the businesses purpose, objectives and target market. Once a brief has been formed we can start to work on the foundation of your brand identity (your logo).

I work directly with you to create an effective, visually appealing logo design that is simple, bespoke and memorable. To discuss your logo design get in touch, I would love to hear about your business. I work with clients throughout Australia including Brisbane and the Sunshine Coast.

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Logo Design
Insight

Colour Selection

The logo colours should clearly communicate your objective and vibe to your target market. For example, green represents harmony, nature and health, so it would be suitable for eco-friendly businesses. Blue is seen as trustworthy and offers a sense of assurance, it would be suitable for branding a finance business. Learn more about colour phycology here.

Typography & Symbols

There are many different styles of typeface including: serif, sans serif, handwritten, script and display. Each of these styles along with case type, spacing and scaling can evoke different meanings and help to convey your message. Symbols/icons are another powerful communication element in logo design that can strengthen your brand. Every design decision is made with the purpose of reinforcing your message.

Simple & Effective

To design an effective, memorable and timeless logo, simplicity is key. If you look at established businesses the logos are clear, easily recognisable and can be reproduced at any size. The more complex the logo, the harder it is to reproduce at smaller sizes and detail is lost. If you need branded promotional items you may also need to consider how the logo design will look in single colour format.

File Formats

Logos designs are produced in a vector format (.ai and .eps) so that they are scalable and can be reproduced in high resolution when needed. For professional print always supply the .ai or .eps file for the best results. For everyday use you will be supplied with .png and .jpg files. For any specific sizing requests please detail this in your brief.