How to Trademark a Logo in Australia

So you’ve had the perfect logo designed for your business, but now what? It’s time to secure and protect your brand identity by applying to trademark a logo in Australia. In this post we cover the essential steps to ensure your logo is legally protected, and why prioritising this process is critical for your company’s […]

Creating a Brand Identity is More than a Logo Design

Creating a brand is more than just a logo; it is the why, what, and how that defines your identity. Whereas a logo is a single visual element, it does not explain or sell your business.  Your brand identity is a representation of your business, and includes your logo, submarks, colour scheme, communication and all […]