Brand Design

Brand design is the foundation of your business.

The first step towards a successful brand design is understanding the businesses purpose, objectives and target market. Once a clear brief has been formed through a discussion or questionnaire process we can start to work on the foundation of your brand design.

I work directly with you to create a clever, visually appealing logo that is simple, unique and memorable. To discuss your brand design get in touch, I would love to hear about your business.

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Powerful branding carefully developed with strategic design

Brand Design Sunshine Coast | LSS Brochure
Logo Design | Graphic Designer Sunshine Coast

Brand Design
Insight

Typography & Symbols

At there are five styles of typeface: serif, sans serif, script, handwritten and display. Each of these styles along with case, spacing and scaling evoke different meanings and convey your message. Symbols are another powerful communication element in logo design that can strengthen your brand. Every decision is made with the purpose of reinforcing your brand message.

Colour Selection

Your colour palette should clearly communicate your objective to your target market. For example, blue is perceived to be trustworthy and offers a sense of assurance, suitable for branding a finance company. Green represents nature, harmony and health, suitable for eco-friendly businesses like landscaping. The key to colour selection is knowing both your target audience and business objectives.

Simplicity

A logo should communicate clearly who you are and what you offer. Take the corporate identities of Apple and Toyota for example – they each use a very simple icon that with or without text, is easily recognisable and can be reproduced at any size. The more complex the logo, the harder it is to reproduce at smaller sizes and detail is lost. To design an effective, memorable and timeless logo, simplicity is key.

File Formats

Logos are designed in a vector format (.eps and .ai) to ensure that they are scalable and can be reproduced at any size in high resolution. For professional printing always supply the .eps or .ai file for high quality results. For everyday use you will be supplied with .jpg and .png files to use as required. If your needing any specific sizing please detail this in your brief.

How the Brand Design process works

Discovery

Discovery

We’ll chat about your project and send a proposal. Once this is accepted, deposit is paid, we can get started!

Onboarding

Onboarding

Time to dive deeper – we want to learn all about your business, your target market and project direction.

Design & development

Design & development

We develop the concepts, strategy & design. Next, the exciting bit – we package it up for you to review.

Final Steps

Final Steps

We get your feedback, refine the design and then finalise the project. Now it’s time to show off your brand!

Design packages